Branding and packaging for beard grooming product range. Inspired by beard culture in Shoreditch, London, to create a new visual style for shaving cosmetics that sways away from the typical 'hipster' aesthetic.
The custom lettering and graphics were created using ink on a razor blade, to tie in the act of shaving with the brand image. The range consists of three products: A beard conditioner, shampoo and oil. All packaged individually with an accompanying style card outlining the typical looks found around the area.